About us The bank you want,
the way you want it

Widiba is the most innovative bank around!

The Widiba HOME project has won Widiba the ABI Prize, in the category “new ways to interact with customers”, for its innovation in banking services. The awards ceremony was held in Milan on March 28th at Palazzo Mezzanotte. Another extraordinary satisfaction for the people who work at Widiba and yet another project that boosts the confidence of our customers.

At Widiba, success starts with people

Widiba has won an important 2018 Bluerating Award for its MiFID II Innovation. The prize was awarded to Andrea Cardamone, CEO of Widiba, at Milan’s Palazzo delle Stelline.
But that’s not all! Great success also for our Personal Advisors, who received numerous 2019 PF Awards.

Widiba on the podium for Best Home Banking 2018

Widiba wins a bronze medal for best Home banking 2018 . This further acknowledgement places us firmly among Italy's most advanced banks as the result of the simplicity and user-friendliness of our online transactions.

The winning bank!

On the occasion of the International Design Awards Winners 2018, the American magazine HOW lists Widiba among the Merit Winners in the Signage & Environmental Graphics Category. This recognition certifies the care and precision that characterise our headquarters offices and that reflect the customer experience we wish to deliver, day after day.

Widiba has the gold medal for innovation.

A bright beginning of the year for Widiba!
Once again EFMA has rewarded our bank - Widiba HOME won the first prize for Innovation for January 2018. Attention, listening, caring and looking to the future: these are the values that continue to guide us and allow us to make the difference.

Another award for innovation at Widiba

EFMA has rewarded our bank this year too with a well-deserved bronze medal. This is another confirmation for Widiba, which has won the award for the Global Innovator - Challenge Player category.

TOP BANK 2017
Mortgage Offer

In its latest mortgage study, the German Institute for Quality and Finance grants the Widiba Mortgage a place on the podium for all 4 competing categories: value for money, digital loan , customer service, customer communication.

Golden medal for the first 100% digital mortgage

This is Widiba's fourth podium in just a few months - yet another award earned with the project "The first digital native mortgage", in the category "Operational innovation award: Digitization and process innovation".

Widiba wins the "Cerchio d'Oro"
for financial innovation

Widiba wins two gold medals. Widiba has been awarded AIFIn first prize for the projects "The first digital native mortgage" and "Widiba 2020", as well as an honourable mention for WISE.

Typography Awards 2016:
international honorable mention

Widiba ranked among the top 10 winners at the 2016 Typography Awards, the prestigious international prize, organized by the American magazine Printmag, that rewards the most innovative typographic fonts.

We rank first worldwide
in terms of Customer Experience

Widiba wins the Efma Award for Best Customer Experience.
More than just a search engine: thanks to the use of natural language, whatever you need to do or find through your Bank is as easy as answering a simple question: "Ciao, what do you want to do?"

Widiba wins
Italy's Innovation Award

The Premio dei Premi award, organized by the COTEC Foundation, goes to WidiExpress: the first digital account number portability option. The prize is awarded by the Italian President of the Republic.

From words to...
Launch of the new action-driven engine

A new way to interact with the bank through natural language. Nothing to learn and no instructions to follow.

Smart Bank
ABI Award

1st place ABI Award for Innovative Banking Services, in the "Smart Bank” category, with WidiExpress.

Widiba account on demand
for Apple TV

Your account features, trading platform and investments may be consulted on any Smart TV.

Widiba is the first bank to launch the concept of
account number portability

With WidiExpress, we confirm our commitment to innovating our services on an ongoing basis.

Widiba network tops the PFMonitor 2015 rankings

After just eight months, the Widiba network of financial advisors achieves the highest NPS (Net Promoter Score).

Widiba develops the first banking app for Apple Watch

With the new app, you can always keep your finger on the pulse. A customised experience from an app that talks like you and about you.

Innovative and "explosive"
EFMA Award

Widiba is ranked as one of the six most innovative banks in the world.

Widiba: the Financial Advisor's Bank

A distribution model that combines a digital component with high relational content.

No ordinary bank
No ordinary vision

The Homelessfonts initiative by Arrels Foundation
devises a tagline to describe the bank's positioning.

Cerchio D’oro award
«Marketing» category

1st place with the project “Dalla banca che non c’era a Widiba: la co-costruzione come valore” (Widiba, a new banking concept: the value of co-construction).

After collecting 3,500 ideas, Widiba is finally online

The banking platform is launched on the market.
145 products and services available.

Launch of the gamification platform Say&Play

A place where online users can express
and share ideas on the new bank's products and services.

Start of the project
Choice of the name Widiba

A community of 115,000 people chooses
Widiba (WIse – DI-alog – BA -nking) as the name for the new digital banking platform.