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Ciao, this is Widdy!
Assistenza WISE

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Your useful numbers

Toll-free number

From Italy: 800 22 55 77

From abroad: +39 06 45560210

Da lunedì a venerdì dalle 8:30 alle 22. Il sabato dalle 9 alle 17.

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From abroad: +39 02 60843768

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THE FUTURE BELONGS TO THOSE WHO

10 years ago, we chose not to wait for change, but to lead it

OPEN ACCOUNT

Advertising message for promotional purposes. For all the conditions relating to the products and services advertised, please refer to the Info Factsheets and General Regulations available in the Transparency section of the website.

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Writing is a creative act

Pen in hand, it is possible to turn thoughts into reality, dreams into projects, an idea into a bank.

The story of Banca Widiba invites us to reflect on this power. The power that comes from having the courage to take control of our future and lead change.

We have been supporting people for over 10 years

We have built a unique Bank model that meets every financial need, no matter how complex. With our drive for innovation and strong human relationships, we have become a comprehensive digital bank combining the value of financial advice with a network of more than 560 advisors throughout Italy and with the excellence of a state-of-the-art platform, with a view to delivering a simple yet advanced banking experience.

Ever committed to evolving, we push the boundaries of innovation so as to continue writing our future alongside our customers.

This is Banca Widiba.

Our Story

Jun

2024

Banca Widiba "Best Digital Bank 2024 in Italy"

The specialist trade magazine CFI.co, which has been observing and assessing international companies in all business areas for more than 10 years, has today rewarded our Bank! Banca Widiba constitutes an outstanding best practice in the Italian banking sector.
This further international acknowledgement demonstrates our constant commitment and ongoing attention to process efficiency and innovation.

Apr

2024

Widiba Bank on the podium of World’s Best Bank 2024

Forbes rewards the best banks in the world, both physical and digital, and we are among them! Widiba Bank is third in the rankings, a huge achievement!
The ranking highlights all banks that best meet customers’ needs in terms of transparency, clarity and respect to their ability to trust.

This super award that makes us proud and confirms the natural focus of Widiba Bank: to always focus on its customers, listening to their voice to give them the best service.

Mar

2024

Banca Widiba vince il Qorus Reinvention Awards 2024

Banca Widiba si aggiudica il primo premio ai Qorus Reinvention Awards - Europe con il progetto “Team CF” nella categoria “New Ways of Working”.
Si tratta di una soluzione che mette a disposizione della clientela le professionalità e le caratteristiche distintive di un team di professionisti, per offrire una consulenza a 360° con un processo interamente digitalizzato.
Questo importante riconoscimento conferma la volontà di Banca Widiba di mettere al centro il cliente e offrirgli un’esperienza unica, senza mai dimenticare il valore del capitale umano.

Oct.

2023

Banca Widiba vince il Bluerating Awards 2023

Un altro riconoscimento speciale!
In occasione dei Bluerating Awards 2023, Banca Widiba ha vinto il premio nella categoria Social Community, per "l’attento presidio di tutte le piattaforme disponibili e, in particolare, per l’efficacia della comunicazione social della campagna Il futuro è dei curiosi".

Apr

2023

Banca Widiba wins the 2023 MF Banking Awards

Banca Widiba leads the way in the 2023 edition of the prestigious award, with an important recognition for the new advertising campaign “The future belongs to the curious”, which received the Leone d’Oro award as Best TV Campaign.
Language simplicity and immediacy are the hallmarks of the new ad, which highlights the bank’s main features: its continuous pursuit of innovation and its listening-oriented financial advisory model. These distinguishing features have always set the bank apart on the market.

Oct.

2022

BANCA WIDIBA WINS THE 2022 BLUERATING AWARDS

Year six of the Bluerating Awards that the famous newspaper grants each year to the best advisory networks and financial advisors in Italy.
Our bank stole the show, winning the Digital & Social award and increasingly becoming a model of global financial consulting perfectly integrated in an innovative, comprehensive online platform.

Mar

2022

BANCA WIDIBA WINS THE MF BANKING AWARDS.

MF-Milano Finanza, in partnership with Accenture, awarded Banca Widiba a 2022 MF Banking Award for its SPID project.
The award comes after the launch, at the start of the year, of its SPID feature, available to all clients and those wishing to become one. Users can now open a Widiba account using their digital identity, with clear time savings. This new service enriches the Widiba offering and reflects the bank’s continuous desire for technological innovation, generating value for the entire system and responding to the need for sustainability and convenience.

Nov

2021

The Widiba app is one of the best in Italian design.

The watchword: to be remembered!
The Permanent Design Observatory has included the Widiba app in the official list of products by the best Italian designs to be published in the ADI Design Index 2021. An accolade that makes us extremely proud.

Sep

2021

Presenting Dialogue, the innovative video-banking feature

Banca Widiba continues to pursue its innovation path and launches DIALOGUE, a new way of interfacing with the bank by video call, a remote communication channel with a personal feel.
Dialogue reinstates the human dimension typical of traditional banks through the use of cutting-edge tools. In full Banca Widiba style.

Jun

2021

Banca Widiba is the first bank in Italy to introduce the possibility of opening an account with SPID

Banca Widiba confirms its role as an innovation pioneer and continues to invest in a first-rate customer experience, providing customers with a new way of opening their current account through SPID identification, thus enabling them to complete the request in just a few minutes. As the first bank in Italy to deliver this technology, Banca Widiba has made a giant leap forward in terms of process and time efficiency.

Jun

2021

Banca Widiba wins the 2021 ABI Award for Innovation.

Yet another recognition for our bank!
ABI, the Italian Banking Association, every years evaluates and selects banks that have best set themselves apart. Banca Widiba stands out for innovation in the Digital Transformation category, with the project: "Celebration of dialogue”: the Banca Widiba app for smartphones & Google Home. Making technology talk through conversational language."
Today we have a new way to interact with the bank on the go, that allows quick and easy navigation with a natural language.

May

2021

Banca Widiba stands out for its sustainability.

Widiba has won second place in the ranking of Green Star banks! Having analysed a variety of Italian concerns, the German quality institute has decided to reward us for our commitment to reducing the environmental impact of our activities. That makes us one of the most sustainable concerns in Italy in 2021.

Apr

2021

Banca Widiba is a member of FEduF

Our Bank has become a member of the FEduF Foundation, an association created to disseminate financial education with a view to promoting informed citizenship and economic legality.
Its important and strategic mission is to promote country-wide actions to help private individuals, young people and families manage their savings in an informed manner.

Apr

2021

Banca Widiba has won an award for its new identity

Our winning and convincing new brand identity. Banca Widiba has won the Gold award for the best Rebranding project in 2021. These honours were bestowed by the Indigo Design Award

Jan

2021

Renewed customer team

Banca Widiba has renewed the members of its Customer Team, the team that supports the bank and creates a shared space for businesses and the market. This new Customer Team will take part in internal discussions and improvements on product and service innovations for the next three years.

Sep

2020

A new identity for Banca Widiba

Banca Widiba is launching a fully new identity on the market: a new logo, a new matching image, a new site and a financial consulting branch reorganisation plan throughout Italy.
A new identity designed to best reflect the core values of our DNA that we convey to our clients every day: innovation, vitality, accountability and soundness – commented the General Manager, Marco Marazia. It is another significant step in our growth and ability to change and anticipate the future.

Apr

2020

Just one word with Google Home

Banca Widiba launches a new era where you can talk to your bank from the comfort of your home. You can view your account and top-up card balances and transactions or check out our current deals by simply pronouncing ”OK Google. Talk to Widiba".

Tue

2020

Banca Widiba is launching a new app

Innovative design and state-of-the-art accessibility The new Widiba App is designed to be simple and intuitive, to be used like a chat. Fully customisable: colours, content, access and availability on all iOS, Android and Huawei platforms.

Mar

2019

Widiba is the most innovative bank around!

The Widiba HOME project has won Banca Widiba the ABI Prize, in the category “new ways to interact with customers”, for its innovation in banking services. The awards ceremony was held in Milan on March 28th at Palazzo Mezzanotte. Another extraordinary satisfaction for the people who work at Widiba and yet another project that boosts the confidence of our customers.

Nov

2018

At Banca Widiba, success starts with people

Banca Widiba has won an important 2018 Bluerating Award for its MiFID II Innovation. The prize was awarded to Andrea Cardamone, CEO of Widiba, at Milan’s Palazzo delle Stelline.
But that’s not all! Great success also for our Personal Advisors, who received numerous 2019 PF Awards.

Ott

2018

Banca Widiba on the podium for Best Home Banking 2018

Banca Widiba wins a bronze medal for best Home banking 2018 . This further acknowledgement places us firmly among Italy's most advanced banks as the result of the simplicity and user-friendliness of our online transactions.

Apr

2018

The winning bank!

On the occasion of the International Design Awards Winners 2018, the American magazine HOW lists Banca Widiba among the Merit Winners in the Signage & Environmental Graphics Category. This recognition certifies the care and precision that characterise our headquarters offices and that reflect the customer experience we wish to deliver, day after day.

Jan

2018

Widiba has the gold medal for innovation.

A bright beginning of the year for Widiba!
Once again EFMA has rewarded our bank - Widiba HOME won the first prize for Innovation for January 2018. Attention, listening, caring and looking to the future: these are the values that continue to guide us and allow us to make the difference.

Ott

2017

Another award for innovation at Banca Widiba

EFMA has rewarded our bank this year too with a well-deserved bronze medal. This is another confirmation for Banca Widiba, which has won the award for the Global Innovator - Challenge Player category.

May

2017

TOP BANK 2017
Mortgage Offer

In its latest mortgage study, the German Institute for Quality and Finance grants the Widiba Mortgage a place on the podium for all 4 competing categories: value for money, digital loan , customer service, customer communication.

Mar

2017

Golden medal for the first 100% digital mortgage

This is Widiba's fourth podium in just a few months - yet another award earned with the project "The first digital native mortgage", in the category "Operational innovation award: Digitization and process innovation".

Feb

2017

Banca Widiba wins the "Cerchio d'Oro"
for financial innovation

Banca Widiba wins two gold medals. Widiba has been awarded AIFIn first prize for the projects "The first digital native mortgage" and "Widiba 2020", as well as an honourable mention for WISE.

Jan

2017

Typography Awards 2016:
international honorable mention

Banca Widiba ranked among the top 10 winners at the 2016 Typography Awards, the prestigious international prize, organized by the American magazine Printmag, that rewards the most innovative typographic fonts.

Ott

2016

We rank first worldwide
in terms of Customer Experience

Banca Widiba wins the Efma Award for Best Customer Experience.
More than just a search engine: thanks to the use of natural language, whatever you need to do or find through your Bank is as easy as answering a simple question: "Ciao, what do you want to do?"

Sep

2016

Banca Widiba wins
Italy's Innovation Award

The Premio dei Premi award, organized by the COTEC Foundation, goes to WidiExpress: the first digital account number portability option. The prize is awarded by the Italian President of the Republic.

Apr

2016

From words to...
Launch of the new action-driven engine

A new way to interact with the bank through natural language. Nothing to learn and no instructions to follow.

Mar

2016

Smart Bank
ABI Award

1st place ABI Award for Innovative Banking Services, in the "Smart Bank” category, with WidiExpress.

Feb

2016

Widiba account on demand
for Apple TV

Your account features, trading platform and investments may be consulted on any Smart TV.

Sep

2015

Banca Widiba is the first bank to launch the concept of
account number portability

With WidiExpress, we confirm our commitment to innovating our services on an ongoing basis.

Jul

2015

Widiba network tops the PFMonitor 2015 rankings

After just eight months, the Banca Widiba network of financial advisors achieves the highest NPS (Net Promoter Score).

Jun

2015

Innovation and financial awareness open the door to a safer future

With the new app, you can always keep your finger on the pulse. A customised experience from an app that talks like you and about you.

Jan

2015

Innovative and "explosive"
EFMA Award

Widiba is ranked as one of the six most innovative banks in the world.

Dec

2014

Widiba: the Financial Advisor's Bank

A distribution model that combines a digital component with high relational content.

Nov

2014

No ordinary bank
No ordinary vision

The Homelessfonts initiative by Arrels Foundation
devises a tagline to describe the bank's positioning.

Oct

2014

Cerchio D’oro Award «Marketing» category

1st place with the project “Dalla banca che non c’era a Widiba: la co-costruzione come valore” (Widiba, a new banking concept: the value of co-construction).

Sep

2014

After collecting 3,500 ideas, Banca Widiba is finally online

The banking platform is launched on the market.
145 products and services available.

Nov

2013

Launch of the gamification platform Say&Play

A place where online users can express
and share ideas on the new bank's products and services.

Sep

2013

Start of the project
Choice of the name Widiba

A community of 115,000 people has choosen
Banca Widiba (WIse – DI-alog – BA -nking) as the name for the new digital banking platform.

2024
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Prizes and Awards

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“Not everyone can build a new, comprehensive bank from scratch and bring together a fantastic team of over 800 top professionals. We had the ambition of making all our clients, financial advisors and stakeholders feel proud of their creation, one that is so different from all the others and so much at the cutting-edge.”

Interview with Marco Marazia, CEO of Banca Widiba

Our DNA: innovation and advice

Since our inception, pooling innovation with the expertise of our financial advisors is the value that guides us in developing new functions and tools that simplify people’s banking lives. We work every day to create an innovative, reliable, user-friendly Bank.

The value of listening  

Our mission is to listen constantly to our clients, providing products and services that are always in line with their needs, from day-to-day savings management to wealth and asset management. We are committed to achieving life projects through tailor-made solutions rooted in the real needs of people.

Open Banking

An open banking ecosystem

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Switch to Banca Widiba

The most innovative way to interact with your bank

  • An advanced engine: an intuitive and simple approach to everything you do

  • All the ways you can experience your bank, pooled together: from your PC, iPhone, iPad, Apple Watch and Apple TV

  • Self or «service»: you can choose whether to do everything on your own or with someone by your side

Advertising message for promotional purposes. For all the conditions relating to the products and services advertised, please refer to the Info Factsheets and General Regulations available in the Transparency section of the website bancawidiba.it (https://www.widiba.it/banca/online/it/trasparenza).

Choose Banca Widiba:you will have a 100% paperless current account and cards in different styles!

OPEN ACCOUNT