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Assistenza WISE

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Your useful numbers

Toll-free number

From Italy: 800 22 55 77

From abroad: +39 06 45560210

Da lunedì a venerdì dalle 8:30 alle 22. Il sabato dalle 9 alle 17.

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Block debit and pre-paid card

From Italy: 800 822 056

From abroad: +39 02 60843768

Active 24h


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From Italy: 800 992 100

From abroad: +39 02 3498 0176

Active 24h


Credit Card Support

From Italy: 800 955 981

From abroad: +39 02 349 80147

The service is active:
for Classic Credit Cards, from Monday to Friday, from 8:00 to 22:00,
For Gold Credit Cards, 24/7.

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About us

Today's bank

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Advertising message for promotional purposes. For full details of the terms and conditions of the products and services advertised, please consult Info Factsheets and the pre-contractual policy statement available from the Transparency Section of bancawidiba.it.

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About Banca Widiba

Innovation and relationships

A benchmark for its innovation and its uniquely distinctive business model.
Banca Widiba offers a fully customisable online platform and a network of over 500 financial advisors present throughout Italy.

Banca Widiba listens to and interprets everyone’s needs, drawing on it’s significant acceleration in every area of business, its continuous innovation and its ability to build relationships.

With a reliability index of 21.55% - as of 31 Dicember 2020 - Banca Widiba redefines once again the concept of banking.

Our Story

Oct.

2022

BANCA WIDIBA WINS THE 2022 BLUERATING AWARDS

Year six of the Bluerating Awards that the famous newspaper grants each year to the best advisory networks and financial advisors in Italy.
Our bank stole the show, winning the Digital & Social award and increasingly becoming a model of global financial consulting perfectly integrated in an innovative, comprehensive online platform.

Mar

2022

BANCA WIDIBA WINS THE MF BANKING AWARDS.

MF-Milano Finanza, in partnership with Accenture, awarded Banca Widiba a 2022 MF Banking Award for its SPID project.
The award comes after the launch, at the start of the year, of its SPID feature, available to all clients and those wishing to become one. Users can now open a Widiba account using their digital identity, with clear time savings. This new service enriches the Widiba offering and reflects the bank’s continuous desire for technological innovation, generating value for the entire system and responding to the need for sustainability and convenience.

Nov

2021

The Widiba app is one of the best in Italian design.

The watchword: to be remembered!
The Permanent Design Observatory has included the Widiba app in the official list of products by the best Italian designs to be published in the ADI Design Index 2021. An accolade that makes us extremely proud.

Sep

2021

Presenting Dialogue, the innovative video-banking feature

Banca Widiba continues to pursue its innovation path and launches DIALOGUE, a new way of interfacing with the bank by video call, a remote communication channel with a personal feel.
Dialogue reinstates the human dimension typical of traditional banks through the use of cutting-edge tools. In full Banca Widiba style.

Jun

2021

Banca Widiba is the first bank in Italy to introduce the possibility of opening an account with SPID

Banca Widiba confirms its role as an innovation pioneer and continues to invest in a first-rate customer experience, providing customers with a new way of opening their current account through SPID identification, thus enabling them to complete the request in just a few minutes. As the first bank in Italy to deliver this technology, Banca Widiba has made a giant leap forward in terms of process and time efficiency.

Jun

2021

Banca Widiba wins the 2021 ABI Award for Innovation.

Yet another recognition for our bank!
ABI, the Italian Banking Association, every years evaluates and selects banks that have best set themselves apart. Banca Widiba stands out for innovation in the Digital Transformation category, with the project: "Celebration of dialogue”: the Banca Widiba app for smartphones & Google Home. Making technology talk through conversational language."
Today we have a new way to interact with the bank on the go, that allows quick and easy navigation with a natural language.

May

2021

Banca Widiba stands out for its sustainability.

Widiba has won second place in the ranking of Green Star banks! Having analysed a variety of Italian concerns, the German quality institute has decided to reward us for our commitment to reducing the environmental impact of our activities. That makes us one of the most sustainable concerns in Italy in 2021.

Apr

2021

Banca Widiba is a member of FEduF

Our Bank has become a member of the FEduF Foundation, an association created to disseminate financial education with a view to promoting informed citizenship and economic legality.
Its important and strategic mission is to promote country-wide actions to help private individuals, young people and families manage their savings in an informed manner.

Apr

2021

Banca Widiba has won an award for its new identity

Our winning and convincing new brand identity. Banca Widiba has won the Gold award for the best Rebranding project in 2021. These honours were bestowed by the Indigo Design Award

Jan

2021

Renewed customer team

Banca Widiba has renewed the members of its Customer Team, the team that supports the bank and creates a shared space for businesses and the market. This new Customer Team will take part in internal discussions and improvements on product and service innovations for the next three years.

Sep

2020

A new identity for Banca Widiba

Banca Widiba is launching a fully new identity on the market: a new logo, a new matching image, a new site and a financial consulting branch reorganisation plan throughout Italy.
A new identity designed to best reflect the core values of our DNA that we convey to our clients every day: innovation, vitality, accountability and soundness – commented the General Manager, Marco Marazia. It is another significant step in our growth and ability to change and anticipate the future.

Apr

2020

Just one word with Google Home

Banca Widiba launches a new era where you can talk to your bank from the comfort of your home. You can view your account and top-up card balances and transactions or check out our current deals by simply pronouncing ”OK Google. Talk to Widiba".

Tue

2020

Banca Widiba is launching a new app

Innovative design and state-of-the-art accessibility The new Widiba App is designed to be simple and intuitive, to be used like a chat. Fully customisable: colours, content, access and availability on all iOS, Android and Huawei platforms.

March

2019

Widiba is the most innovative bank around!

The Widiba HOME project has won Banca Widiba the ABI Prize, in the category “new ways to interact with customers”, for its innovation in banking services. The awards ceremony was held in Milan on March 28th at Palazzo Mezzanotte. Another extraordinary satisfaction for the people who work at Widiba and yet another project that boosts the confidence of our customers.

Nov

2018

At Banca Widiba, success starts with people

Banca Widiba has won an important 2018 Bluerating Award for its MiFID II Innovation. The prize was awarded to Andrea Cardamone, CEO of Widiba, at Milan’s Palazzo delle Stelline.
But that’s not all! Great success also for our Personal Advisors, who received numerous 2019 PF Awards.

Oct

2018

Banca Widiba on the podium for Best Home Banking 2018

Banca Widiba wins a bronze medal for best Home banking 2018 . This further acknowledgement places us firmly among Italy's most advanced banks as the result of the simplicity and user-friendliness of our online transactions.

Apr

2018

The winning bank!

On the occasion of the International Design Awards Winners 2018, the American magazine HOW lists Banca Widiba among the Merit Winners in the Signage & Environmental Graphics Category. This recognition certifies the care and precision that characterise our headquarters offices and that reflect the customer experience we wish to deliver, day after day.

Jan

2018

Widiba has the gold medal for innovation.

A bright beginning of the year for Widiba!
Once again EFMA has rewarded our bank - Widiba HOME won the first prize for Innovation for January 2018. Attention, listening, caring and looking to the future: these are the values that continue to guide us and allow us to make the difference.

Oct

2017

Another award for innovation at Banca Widiba

EFMA has rewarded our bank this year too with a well-deserved bronze medal. This is another confirmation for Banca Widiba, which has won the award for the Global Innovator - Challenge Player category.

May

2017

TOP BANK 2017
Mortgage Offer

In its latest mortgage study, the German Institute for Quality and Finance grants the Widiba Mortgage a place on the podium for all 4 competing categories: value for money, digital loan , customer service, customer communication.

March

2017

Golden medal for the first 100% digital mortgage

This is Widiba's fourth podium in just a few months - yet another award earned with the project "The first digital native mortgage", in the category "Operational innovation award: Digitization and process innovation".

Feb

2017

Banca Widiba wins the "Cerchio d'Oro"
for financial innovation

Banca Widiba wins two gold medals. Widiba has been awarded AIFIn first prize for the projects "The first digital native mortgage" and "Widiba 2020", as well as an honourable mention for WISE.

Jan

2017

Typography Awards 2016:
international honorable mention

Banca Widiba ranked among the top 10 winners at the 2016 Typography Awards, the prestigious international prize, organized by the American magazine Printmag, that rewards the most innovative typographic fonts.

Oct

2016

We rank first worldwide
in terms of Customer Experience

Banca Widiba wins the Efma Award for Best Customer Experience.
More than just a search engine: thanks to the use of natural language, whatever you need to do or find through your Bank is as easy as answering a simple question: "Ciao, what do you want to do?"

Sep

2016

Banca Widiba wins
Italy's Innovation Award

The Premio dei Premi award, organized by the COTEC Foundation, goes to WidiExpress: the first digital account number portability option. The prize is awarded by the Italian President of the Republic.

Apr

2016

From words to...
Launch of the new action-driven engine

A new way to interact with the bank through natural language. Nothing to learn and no instructions to follow.

March

2016

Smart Bank
ABI Award

1st place ABI Award for Innovative Banking Services, in the "Smart Bank” category, with WidiExpress.

Feb

2016

Widiba account on demand
for Apple TV

Your account features, trading platform and investments may be consulted on any Smart TV.

Sep

2015

Banca Widiba is the first bank to launch the concept of
account number portability

With WidiExpress, we confirm our commitment to innovating our services on an ongoing basis.

Jul

2015

Widiba network tops the PFMonitor 2015 rankings

After just eight months, the Banca Widiba network of financial advisors achieves the highest NPS (Net Promoter Score).

Jun

2015

Innovazione e consapevolezza finanziaria aprono le porte ad un futuro più sicuro

With the new app, you can always keep your finger on the pulse. A customised experience from an app that talks like you and about you.

Jan

2015

Innovative and "explosive"
EFMA Award

Widiba is ranked as one of the six most innovative banks in the world.

Dec

2014

Widiba: the Financial Advisor's Bank

A distribution model that combines a digital component with high relational content.

Nov

2014

No ordinary bank
No ordinary vision

The Homelessfonts initiative by Arrels Foundation
devises a tagline to describe the bank's positioning.

Oct

2014

Cerchio D’oro Award «Marketing» category

1st place with the project “Dalla banca che non c’era a Widiba: la co-costruzione come valore” (Widiba, a new banking concept: the value of co-construction).

Sep

2014

After collecting 3,500 ideas, Banca Widiba is finally online

The banking platform is launched on the market.
145 products and services available.

Nov

2013

Launch of the gamification platform Say&Play

A place where online users can express
and share ideas on the new bank's products and services.

Sep

2013

Start of the project
Choice of the name Widiba

A community of 115,000 people has choosen
Banca Widiba (WIse – DI-alog – BA -nking) as the name for the new digital banking platform.

2022
2021
2020
2019
2018
2017
2016
2015
2014
2013

Prizes and Awards

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Always ready to change

“We have never been afraid of change: we like exploring the present and moulding it with our hands, anticipating the future and understanding your needs in advance.”

This “never ordinary” attitude is the main driver of our growth, instantly combining a cutting-edge technology platform with valuable financial advice. Innovation that moves the boundaries of industry, e.g. through a search engine, virtual banking, digital portability, mixed reality and Robo4advisor, no name a few.

Six years on since its establishment, Banca Widiba now presents to the market a new brand image, more representative of its identity. A bank that will continue listening to the market for ideas and suggestions.

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We listen to you

Through your feedback

You can always give us a score to let us know what you think of us. A rating system allows us to evaluate your happiness index so as to keep improving your experience.

Rating of 4.8 out of 5

Through our social channels

You can find us everywhere. We can
support you on Facebook or Twitter

To fulfil your dreams you need to be ready to take a risk, but you also need a sound action plan😊 #MondayMotivation

We improve our services by listening, because your satisfaction is our happiness #WorldSmileDay

In recent months we have understood that words sometimes don’t matter; what matters are small day-to-day gestures #OpenStories

Open Banking

Un ecosistema bancario aperto

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Switch to Banca Widiba

The most innovative way to interact with your bank

  • An advanced engine: an intuitive and simple approach to everything you do

  • All the ways you can experience your bank, pooled together: from your PC, iPhone, iPad, Apple Watch and Apple TV

  • Self or «service»: you can choose whether to do everything on your own or with someone by your side

Advertising message for promotional purposes. For full details of the terms and conditions of the products and services advertised, please consult Info Factsheets and the pre-contractual policy statement available from the Transparency Section of bancawidiba.it.

THERE ARE MANY GOOD REASONS FOR CHOOSING BANCA WIDIBA
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