
We at Banca Widiba are curious, just like you.
We asked ourselves what you might want from your bank. The answer? For it to be innovative and reliable. For it to be easy to use. For it to listen and offer personalised products and services.
Innovation and relationships
Since September 2014, we've been asking ourselves questions in order to offer you an innovative digital bank, a financial consulting model based on your needs, and evolving services for a unique, tailor-made banking experience.
Ongoing innovation and customer care make Widiba a complete bank offering a fully customisable online platform and a network of over 550 financial advisors across Italy.
This is Banca Widiba.
Our Story
Apr
2023
Banca Widiba wins the 2023 MF Banking Awards
Banca Widiba leads the way in the 2023 edition of the prestigious award, with an important recognition for the new advertising campaign “The future belongs to the curious”, which received the Leone d’Oro award as Best TV Campaign.
Language simplicity and immediacy are the hallmarks of the new ad, which highlights the bank’s main features: its continuous pursuit of innovation and its listening-oriented financial advisory model. These distinguishing features have always set the bank apart on the market.
Oct.
2022
BANCA WIDIBA WINS THE 2022 BLUERATING AWARDS
Year six of the Bluerating Awards that the famous newspaper grants each year to the best advisory networks and financial advisors in Italy.
Our bank stole the show, winning the Digital & Social award and increasingly becoming a model of global financial consulting perfectly integrated in an innovative, comprehensive online platform.
Mar
2022
BANCA WIDIBA WINS THE MF BANKING AWARDS.
MF-Milano Finanza, in partnership with Accenture, awarded Banca Widiba a 2022 MF Banking Award for its SPID project.
The award comes after the launch, at the start of the year, of its SPID feature, available to all clients and those wishing to become one. Users can now open a Widiba account using their digital identity, with clear time savings. This new service enriches the Widiba offering and reflects the bank’s continuous desire for technological innovation, generating value for the entire system and responding to the need for sustainability and convenience.
Nov
2021
The Widiba app is one of the best in Italian design.
The watchword: to be remembered!
The Permanent Design Observatory has included the Widiba app in the official list of products by the best Italian designs to be published in the ADI Design Index 2021. An accolade that makes us extremely proud.
Sep
2021
Presenting Dialogue, the innovative video-banking feature
Banca Widiba continues to pursue its innovation path and launches DIALOGUE, a new way of interfacing with the bank by video call, a remote communication channel with a personal feel.
Dialogue reinstates the human dimension typical of traditional banks through the use of cutting-edge tools. In full Banca Widiba style.
Jun
2021
Banca Widiba is the first bank in Italy to introduce the possibility of opening an account with SPID
Banca Widiba confirms its role as an innovation pioneer and continues to invest in a first-rate customer experience, providing customers with a new way of opening their current account through SPID identification, thus enabling them to complete the request in just a few minutes. As the first bank in Italy to deliver this technology, Banca Widiba has made a giant leap forward in terms of process and time efficiency.
Jun
2021
Banca Widiba wins the 2021 ABI Award for Innovation.
Yet another recognition for our bank!ABI, the Italian Banking Association, every years evaluates and selects banks that have best set themselves apart. Banca Widiba stands out for innovation in the Digital Transformation category, with the project: "Celebration of dialogue”:
the Banca Widiba app for smartphones & Google Home. Making technology talk through conversational language."
Today we have a new way to interact with the bank on the go, that allows quick and easy navigation with a natural language.
May
2021
Banca Widiba stands out for its sustainability.
Widiba has won second place in the ranking of Green Star banks! Having analysed a variety of Italian concerns, the German quality institute has decided to reward us for our commitment to reducing the environmental impact of our activities. That makes us one of the most sustainable concerns in Italy in 2021.
Apr
2021
Banca Widiba is a member of FEduF
Our Bank has become a member of the FEduF Foundation, an association created to disseminate financial education with a view to promoting informed citizenship and economic legality.
Its important and strategic mission is to promote country-wide actions to help private individuals, young people and families manage their savings in an informed manner.
Apr
2021
Banca Widiba has won an award for its new identity
Our winning and convincing new brand identity. Banca Widiba has won the Gold award for the best Rebranding project in 2021. These honours were bestowed by the Indigo Design Award
Jan
2021
Renewed customer team
Banca Widiba has renewed the members of its Customer Team, the team that supports the bank and creates a shared space for businesses and the market. This new Customer Team will take part in internal discussions and improvements on product and service innovations for the next three years.
Sep
2020
A new identity for Banca Widiba
Banca Widiba is launching a fully new identity on the market: a new logo, a new matching image, a new site and a financial consulting branch reorganisation plan throughout Italy.
A new identity designed to best reflect the core values of our DNA that we convey to our clients every day: innovation, vitality, accountability and soundness – commented the General Manager, Marco Marazia. It is another significant step in our growth and ability to change and anticipate the future.
Apr
2020
Just one word with Google Home
Banca Widiba launches a new era where you can talk to your bank from the comfort of your home. You can view your account and top-up card balances and transactions or check out our current deals by simply pronouncing ”OK Google. Talk to Widiba".
Tue
2020
Banca Widiba is launching a new app
Innovative design and state-of-the-art accessibility The new Widiba App is designed to be simple and intuitive, to be used like a chat. Fully customisable: colours, content, access and availability on all iOS, Android and Huawei platforms.
March
2019
Widiba is the most innovative bank around!
The Widiba HOME project has won Banca Widiba the ABI Prize, in the category “new ways to interact with customers”, for its innovation in banking services. The awards ceremony was held in Milan on March 28th at Palazzo Mezzanotte. Another extraordinary satisfaction for the people who work at Widiba and yet another project that boosts the confidence of our customers.
Nov
2018
At Banca Widiba, success starts with people
Banca Widiba has won an important 2018 Bluerating Award for its MiFID II Innovation. The prize was awarded to Andrea Cardamone, CEO of Widiba, at Milan’s Palazzo delle Stelline.
But that’s not all! Great success also for our Personal Advisors, who received numerous 2019 PF Awards.
Oct
2018
Banca Widiba on the podium for Best Home Banking 2018
Banca Widiba wins a bronze medal for best Home banking 2018 . This further acknowledgement places us firmly among Italy's most advanced banks as the result of the simplicity and user-friendliness of our online transactions.
Apr
2018
The winning bank!
On the occasion of the International Design Awards Winners 2018, the American magazine HOW lists Banca Widiba among the Merit Winners in the Signage & Environmental Graphics Category. This recognition certifies the care and precision that characterise our headquarters offices and that reflect the customer experience we wish to deliver, day after day.
Jan
2018
Widiba has the gold medal for innovation.
A bright beginning of the year for Widiba!
Once again EFMA has rewarded our bank - Widiba HOME won the first prize for Innovation for January 2018. Attention, listening, caring and looking to the future: these are the values that continue to guide us and allow us to make the difference.
Oct
2017
Another award for innovation at Banca Widiba
EFMA has rewarded our bank this year too with a well-deserved bronze medal. This is another confirmation for Banca Widiba, which has won the award for the Global Innovator - Challenge Player category.
May
2017
TOP BANK 2017
Mortgage Offer
In its latest mortgage study, the German Institute for Quality and Finance grants the Widiba Mortgage a place on the podium for all 4 competing categories: value for money, digital loan , customer service, customer communication.
March
2017
Golden medal for the first 100% digital mortgage
This is Widiba's fourth podium in just a few months - yet another award earned with the project "The first digital native mortgage", in the category "Operational innovation award: Digitization and process innovation".
Feb
2017
Banca Widiba wins the "Cerchio d'Oro"
for financial innovation
Banca Widiba wins two gold medals. Widiba has been awarded AIFIn first prize for the projects "The first digital native mortgage" and "Widiba 2020", as well as an honourable mention for WISE.
Jan
2017
Typography Awards 2016:
international honorable mention
Banca Widiba ranked among the top 10 winners at the 2016 Typography Awards, the prestigious international prize, organized by the American magazine Printmag, that rewards the most innovative typographic fonts.
Oct
2016
We rank first worldwide
in terms of Customer Experience
Banca Widiba wins the Efma Award for Best Customer Experience.
More than just a search engine: thanks to the use of natural language, whatever you need to do or find through your Bank is as easy as answering a simple question: "Ciao, what do you want to do?"
Sep
2016
Banca Widiba wins
Italy's Innovation Award
The Premio dei Premi award, organized by the COTEC Foundation, goes to WidiExpress: the first digital account number portability option. The prize is awarded by the Italian President of the Republic.
Apr
2016
From words to...
Launch of the new action-driven engine
A new way to interact with the bank through natural language. Nothing to learn and no instructions to follow.
March
2016
Smart Bank
ABI Award
1st place ABI Award for Innovative Banking Services, in the "Smart Bank” category, with WidiExpress.
Feb
2016
Widiba account on demand
for Apple TV
Your account features, trading platform and investments may be consulted on any Smart TV.
Sep
2015
Banca Widiba is the first bank to launch the concept of
account number portability
With WidiExpress, we confirm our commitment to innovating our services on an ongoing basis.
Jul
2015
Widiba network tops the PFMonitor 2015 rankings
After just eight months, the Banca Widiba network of financial advisors achieves the highest NPS (Net Promoter Score).
Jun
2015
Innovation and financial awareness open the door to a safer future
With the new app, you can always keep your finger on the pulse. A customised experience from an app that talks like you and about you.
Jan
2015
Innovative and "explosive"
EFMA Award
Widiba is ranked as one of the six most innovative banks in the world.
Dec
2014
Widiba: the Financial Advisor's Bank
A distribution model that combines a digital component with high relational content.
Nov
2014
No ordinary bank
No ordinary vision
The Homelessfonts initiative by Arrels Foundation
devises a tagline to describe the bank's positioning.
Oct
2014
Cerchio D’oro Award «Marketing» category
1st place with the project “Dalla banca che non c’era a Widiba: la co-costruzione come valore” (Widiba, a new banking concept: the value of co-construction).
Sep
2014
After collecting 3,500 ideas, Banca Widiba is finally online
The banking platform is launched on the market.
145 products and services available.
Nov
2013
Launch of the gamification platform Say&Play
A place where online users can express
and share ideas on the new bank's products and services.
Sep
2013
Start of the project
Choice of the name Widiba
A community of 115,000 people has choosen
Banca Widiba (WIse – DI-alog – BA -nking) as the name for the new digital banking platform.
June
ABI 2021 Award
May
Green Stars Award
April
Indigo Design Awards
January
New Customer Team
September
Everything changes.
April
Banca Widiba embarks on Google Home
March
The new Widiba App
March
ABI Prize
Widiba HOME
November
Bluerating Awards 2018
October
OF Best Home Banking 2018
April
HOW
International Design Awards
January
EFMA 2018 Innovation
October
Banca Widiba wins the 2017 EFMA Global Innovator award.
May
TOP BANK 2017
Mortgage Offer
March
Golden medal for the first 100% digital mortgage
February
Banca Widiba wins the "Cerchio d'Oro"
for financial innovation
January
Typography Awards 2016:
international honorable mention
October
We rank first worldwide
in terms of Customer Experience
September
Banca Widiba wins
Italy's Innovation Award
April
From words to...
Launch of the new action-driven engine
March
Smart Bank
ABI Award
February
Widiba account on demand
for Apple TV
September
Banca Widiba is the first bank to launch the concept of
account number portability
July
Widiba network tops the PFMonitor 2015 rankings
June
Innovation and financial awareness open the door to a safer future
January
Innovative and "explosive"
EFMA Award
December
Widiba: the Financial Advisor's Bank
November
No ordinary bank
No ordinary vision
October
Cerchio D’oro Award «Marketing» category
September
After collecting 3,500 ideas, Banca Widiba is finally online
November
Launch of the gamification platform Say&Play
September
Start of the project
Choice of the name Widiba
April
Membership in FEduF
June
Apri il conto con SPID
September
Presenting Dialogue
November
Selected for the ADI
March
2022 MF Banking Awards
October
2022 Bluerating Awards
April
MF Banking Awards 2023 Best TV Campaign
Prizes and Awards
Always ready to change
“We have never been afraid of change: we like exploring the present and moulding it with our hands, anticipating the future and understanding your needs in advance.”
This “never ordinary” attitude is the main driver of our growth, instantly combining a cutting-edge technology platform with valuable financial advice. Innovation that moves the boundaries of industry, e.g. through a search engine, virtual banking, digital portability, mixed reality and Robo4advisor, no name a few.
Six years on since its establishment, Banca Widiba now presents to the market a new brand image, more representative of its identity. A bank that will continue listening to the market for ideas and suggestions.
We listen to you
Through your feedback
You can always give us a score to let us know what you think of us. A rating system allows us to evaluate your happiness index so as to keep improving your experience.
Rating of 4.8 out of 5
Through our social channels
You can find us everywhere. We can support you on Facebook or Twitter
To fulfil your dreams you need to be ready to take a risk, but you also need a sound action plan😊 #MondayMotivation
We improve our services by listening, because your satisfaction is our happiness #WorldSmileDay
In recent months we have understood that words sometimes don’t matter; what matters are small day-to-day gestures #OpenStories
Open Banking
An open banking ecosystem
Switch to Banca Widiba
The most innovative way to interact with your bank
An advanced engine: an intuitive and simple approach to everything you do
All the ways you can experience your bank, pooled together: from your PC, iPhone, iPad, Apple Watch and Apple TV
Self or «service»: you can choose whether to do everything on your own or with someone by your side
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